Logo Design

A logo, logo or trademark, represents the visual identity of your business on the market, something that will make it recognizable. Bearing in mind that this type of graphics is the bearer of the overall visual identity of the company and that it changes very rarely or in exceptional situations, the process of logo design should be clearly defined from the beginning and explain in detail its meaning, the choice of colors, symbols, as well as its application.

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Logo Design: Original and unique logos

Logo design can only consist of typography (letter), sign or a combination of sign and typography. With typographic design (logo), designers rely on words to convey a message, paying particular attention to visual appeal. Graphics can also be monochrome, which is also a popular and effective form of solution because it is easy to remember precisely because of its simplicity. Signs can be a very powerful and compelling communication tool, conveying not just information, but mood and emotions. Designers often use a combination of signs and text to convey a message from the client to the audience, striving to strike the ideal balance between the two.

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